Paid media consultant
Make sure your ad spend goes where it matters
Most accounts spend budget on searches, audiences and products that never pay back. I find that spend and move it to where it earns.
- Google Ads
- Meta Ads
A free 30 minute video call. No obligation.
- 12+ yearsPaid media experience
- £10m+Ad spend managed
- Google PartnerListed on the Google Partners directory
- Month-to-monthContracts
Trusted by growing businesses
A few of the businesses that trust me with their paid media.
Where ad spend usually goes wrong
These are the problems I look for first in every account, because each one quietly sends budget to places that will never pay it back.
01
Tracking that cannot be trusted
Duplicate or missing conversions turn every bidding decision into a guess, and the algorithm learns from the same bad data.
02
Budget on sales that do not make money
Two accounts can hit the same return on ad spend and only one of them makes a profit. Budget should follow margin, not revenue.
03
Platform figures that do not match the bank
Ad platforms report generously on themselves. Results need checking against what actually reached your account.
Why work with me
Senior expertise on every account.
The person you speak to on the first call is the person who manages your account. Your campaigns are never handed to a junior team.
Focused on the numbers that matter.
I report on revenue, cost per acquisition, return on ad spend and profit. Impressions and clicks are useful signals, but they are not the goal.
Transparent reporting.
Each month you receive a clear report showing what was spent, what it returned and what I plan to do next. You keep full ownership of your ad accounts and data.
Agency and in-house experience.
Having worked on both sides, I know what a good service looks like and what businesses actually need from their paid media partner.
What clients say
A few words from the businesses I work with.
Since working with Aidan, our online sales have more than doubled year on year. He makes everything easy to understand and is a pleasure to work with.
Kevin Kelly, Owner
Kevin Kelly's Pharmacy
Meta Ads and Google Ads
Excerpt from a client review
From the very first meeting he hugely impressed me with the amount of preparation and planning that he puts into his work. ... Aidan listened very carefully to the issues I highlighted and proposed various solutions so I could still have a choice. He always delivers an amazing result and looks for ways to improve it.
Anastasia Gri, Owner
AG Clinical Sports Therapist
Google Ads
Working with Aidan has brought a noticeable increase in both the volume and quality of our enquiries. We're very glad we made the decision to work with him.
Eoghan Cunningham, Managing Director
Rothwell, Staunton and Cunningham
Google Ads and Meta Ads
Agency or freelancer?
Here is how a typical agency compares with working with me directly.
A typical agency
- Who runs it
- Often a junior account manager, with seniors involved mainly in the sale
- How results are judged
- Often by the return the platform reports
- Commitment
- Often a minimum term
- Account ownership
- Varies, so it is worth asking
- Reporting
- A report, usually built on platform metrics
Working with me
- Who runs it
- Me, from the first call. Nothing is passed to a junior
- How results are judged
- Revenue, cost per acquisition, return on ad spend and profit
- Commitment
- Month to month, with 30 days' notice
- Account ownership
- You own your ad accounts and data
- Reporting
- A monthly report and call covering spend, results and next steps
How working together starts
Three steps from first conversation to a managed account.
- 1
Book a free call
A 30 minute call to talk through your goals, your current activity and your budget.
- 2
Get a clear proposal
I send a scope of work and a flat monthly fee. Management starts from £650 per month.
- 3
I take it from there
I plan, build and manage the account myself, with a report and a call every month.
Month to month, with 30 days' notice.
Free account audit
Not ready to talk yet? Start with a free audit.
I go through your Google Ads or Meta Ads account and send you a written summary of what I find, then we talk it through. You keep the findings either way.
- Written findings in priority order
- A 30 minute call to run through them
- No charge and no obligation
Questions before you get in touch
Straight answers to what people ask most. If yours is not here, ask it on the call.
Am I tied into a contract?
No. I work month to month and you can stop with 30 days' notice.
Who will manage my account?
I will, from the first call. I plan the strategy, build the campaigns and manage the account day to day. Nothing is passed to a junior.
Do I own my ad accounts and data?
Yes. Your ad accounts and tracking stay in your ownership. If we stop working together, everything stays with you.
How much does it cost?
I charge a flat monthly fee based on your monthly ad spend, not a percentage of it. Management starts from £650 per month, and the fee includes a monthly call and report.
How long until I see results?
I recommend giving it three months before judging results, because campaigns need time to settle. I report every month, so you can see how things are moving along the way.
What will I see in my reports?
Each month you receive a report showing what was spent, what it returned and what I plan to do next. I report on Google Ads and Meta Ads separately, because the platforms attribute results differently.
What happens on the free call?
We talk through your goals, what you are running now and your budget. If it makes sense to work together, I send a proposal with a clear scope and fee. If not, I will tell you.
Let's talk about your account
Book a free 30 minute call and tell me what you want your ad spend to achieve. You will speak to me, and I will be the one managing your account.
Prefer to write? Email aidan@amg-media.co.uk and I will reply within one working day.
Latest from LinkedIn
Thoughts and ideas on paid media, straight from my LinkedIn.