About AMG Media
Senior paid media expertise, without the layers.
AMG Media stands for Aidan McGrath Media. I am a paid media specialist with well over a decade of senior experience, based in Manchester and working with brands across the UK and Europe.
Before starting AMG Media, I led the paid media department at Megantic, Australia's largest ecommerce agency, and later headed up paid media at MoneyPlus. I have managed accounts for ecommerce retailers, lead generation businesses and B2B software companies, with budgets ranging from a few thousand pounds a month to tens of thousands.
You work directly with me
When you work with AMG Media, you work with a senior paid media consultant from the first conversation onwards. I plan your strategy, build your campaigns and manage your account day to day. Nothing is passed down to a junior account manager, and you always know who is responsible for your results.
What I learned on both sides
I have spent most of my career in agencies and in-house teams. That experience taught me what makes a good paid media service: clear communication, honest reporting and work that is judged on business results.
How I work
Transparent reporting.
You get a clear monthly report covering spend, results and next steps. You can see exactly where your budget goes and what it returns.
Metrics that move the bottom line.
I focus on revenue, profit, cost per acquisition and return on ad spend. I will not dress up vanity metrics to make a month look better than it was.
Each channel measured on its own terms.
Google and Meta attribute results differently, so I report on each platform separately rather than blending figures together.
Your accounts, your data.
Your ad accounts and tracking stay in your ownership. If we ever stop working together, everything stays with you.