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AMG Media

Privacy policy

Last updated: [date]

This privacy policy explains how AMG Media collects, uses and protects your personal data when you use this website or work with me.

1. Who I am

AMG Media is the trading name of Aidan McGrath, a sole trader based in Manchester, United Kingdom. For the purposes of UK data protection law, I am the data controller for personal data collected through this website.

Contact: [your email address]

ICO registration number: [number]

2. The data I collect

  • Contact details you provide through the contact form or by email, such as your name, email address, company name, website and phone number.
  • Enquiry details, such as the services you are interested in, your approximate ad spend and any information in your message.
  • Client information needed to deliver services, such as billing contacts and invoicing details.
  • Website usage data, such as pages visited, device type, browser and approximate location, collected through cookies and analytics tools.

3. How I use your data

  • To respond to your enquiry and arrange calls.
  • To prepare proposals and deliver the services you have asked for.
  • To send invoices and manage payments.
  • To understand how the website is used and improve it.
  • To meet legal, tax and accounting obligations.

I do not sell your personal data, and I will not add you to a marketing list without your consent.

4. Lawful basis for processing

  • Contract: where processing is needed to provide services you have asked for, or to take steps before entering a contract.
  • Legitimate interests: to respond to business enquiries and to run and improve my business, where this does not override your rights.
  • Legal obligation: to keep financial records required by HMRC.
  • Consent: for non-essential cookies and any marketing emails. You can withdraw consent at any time.

5. Client advertising accounts

When I manage advertising, analytics or tracking accounts for a client, I may have access to data held in those accounts. In that case, the client is the data controller and I act as a data processor, handling the data only on their instructions and under the terms of our agreement.

6. Cookies

This website uses cookies to make it work and, with your consent, to measure how it is used. You can accept or reject non-essential cookies through the cookie banner and change your choice at any time. Cookies currently used: [list, for example Google Analytics].

7. Who I share data with

I only share personal data with trusted service providers who help me run my business, including:

  • Website hosting: [for example Cloudflare]
  • Email and file storage: Google Workspace
  • Website analytics: [for example Google Analytics]
  • Accounting and banking providers
  • My accountant, where needed for tax purposes

I may also share data where required by law.

8. International transfers

Some service providers store data outside the UK. Where this happens, I make sure appropriate safeguards are in place, such as UK adequacy regulations or the International Data Transfer Agreement.

9. How long I keep data

  • Enquiries that do not lead to work: up to 12 months.
  • Client records and contracts: for the length of our working relationship and up to six years after it ends.
  • Financial records: six years, as required by HMRC.

10. Keeping your data secure

I use secure, reputable systems with access controls and two-factor authentication to protect your data from loss, misuse or unauthorised access.

11. Your rights

Under UK data protection law, you have the right to:

  • Access the personal data I hold about you
  • Ask me to correct inaccurate data
  • Ask me to delete your data
  • Restrict or object to how I use your data
  • Ask for your data in a portable format
  • Withdraw consent at any time, where I rely on consent

To exercise any of these rights, email [your email address]. I will respond within one month.

12. Complaints

If you are unhappy with how I have handled your data, please contact me first. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk or on 0303 123 1113.

13. Changes to this policy

I may update this policy from time to time. The latest version will always be on this page, with the date it was last updated.